The goal of this brand design was to create a modern deli. The logo was created to give the deli the feel of a big company, not just a small-town deli. The vehicle design needed to match the simple, clean feel that the restaurant strives for. The outside sign was created to be a digital sign that would rotate throughout the day. The goal of the campaign was to show that the deli is a nice, relaxing place for business people to take a break and eat. This was accomplished by the simple design and the large photos of meals found there. The sign also clearly gave walking directions to pedestrians. More information will be included about the rest of the campaign.
Mockup psd created by freepik - www.freepik.com
